Each year, all entered companies are subjected to a detailed analysis in which the US firm Gartner examines the completeness of the company’s vision (such as market understanding or business model) and its implementation ability (financial health or customer experience).
Gartner then places the top-ranked companies in its quadrants. As a member of the multinational GEMA group, our company System4u appears in the quadrant repeatedly – and this also applies for the 2023/24 season.
The Magic Quadrants are divided by industry. GEMA competes in the Managed Mobility Services category. Gartner analysts have placed GEMA in the Visionaries quadrant. This means that we are an innovative company that comes up with novel solutions, but we are still lacking a significant market share. In the same quadrant as us are, for example,Telefonica or Vodafone.
Exactly how Gartner rated us
Gartner analysts consider GEMA’s strengths to be:
- Strong emphasis on logistics. We have set strict rules for the prompt delivery of mobile devices (often on the same day as the order) and the rapiddeployment in the company. There are strict penalties in the contracts if we don’t keep the agreement.
- Standardisation of the offer. While many mobile device management solutions were previously hard to come by and only available on demand, by working with partners in each country we have been able to standardize, price and offer them as a product. This makes the solution much more affordable for the client.
- Service packages. In addition to selling services and solutions individually, we also offer comprehensive service packages of various sizes. These packages can be branded by our partners and sold as their own solutions.
According to Gartner, GEMA’s weaknesses are:
- Unavailability of services in the Japanese market. GEMA does not operate directly in Japan, we only have a business partner there.
- A bifurcated marketing strategy. In some markets, we only operate through licensing partners or LinkedIn. The group’s website is not sufficiently detailed, modern and up-to-date.
- Limited automation and use of AI. For example, the customer service line is still human-dependent, with only 9.2% of queries handled by automation. This may cause customer support to be too slow to meet increasing client demands over time.
